Google Shopping is not an e-commerce Find out how to sell on Google Shopping
Find out how with SocialON you can promote your products on Google Shopping
How many times have you wondered how do I sell on Google Shopping? How many times, looking for an item to buy, have you come across the products that Google suggests at first sight before even seeing the search results? And how many times before scrolling down to view the rest of the page, did you click on the side arrow to see all the products displayed by Google with the relative price in the hope of finding the right product for you? All of this has a name: Google Shopping.
Google Shopping is a search engine for products, made specifically to create a meeting point between sellers and buyers: it allows you to compare the various e-commerce sites and search within them what you need. With the Covid-19 pandemic increasing the need for online sales platforms, it has become one of the biggest stepping stonesfor the seller-buyer relationship. In fact, thanks to the Google showcase, it is possible to have an exponential number of visitors per day, thus increasing the potential customers.
Let’s find out how it works:
First, to be visible on the Google Shopping search engine, a company must have a Google Merchant Centeraccount that can be visited here and have its own e-commerce site.
With this account, you will have the ability to:
a) enter all the necessary information about your company and products;
b) organize all the data entered in the best possible way;
c) helps you improve online results.
Once you have obtained and set up your Google Merchant Center account, you can synchronize your products with the Google Shopping window!
The products offered for sale will appear on the search engine, accompanied by images of the product and specific indications.
You can set the spending limit you want to support per click through the paid promotion system, thus obtaining greater visibility. You are close to being on par with multinationals such as Amazon, Wish, eBay, and so on.
Google Shopping is the future for online shopping. Accompanied by a good e-commerce platform such as SocialON, it is an excellent tool for advertising your products for sale within everyone’s reach.
What are you waiting for? Test this new tool and start selling on Google Shopping, and don’t hesitate to contact us.